VC Cafe

JUNE 11, 2011

LumaPartners , a US-based consulting firm, has created a series of infographics that chart the various vertical of the digital media industry including display advertising, mobile, commerce, search, social, and video. Dubbed LUMAscapes, each infographic provides a breakdown of the players in the vertical, by category.

Investment Bankers 101

Investment Bankers Widget Media Vertical 101

ConversionXL

AUGUST 19, 2016

Coined by Jason Goldberg over at Razorfish , the mobile gap is the time between consuming media on mobile devices (which is relatively high) and the amount of time, effort, and money brands spend working on and optimizing mobile (which is relatively low). Aggregate Audience Data. First-party URL shortening and widget sharing data.

Mobile 48

Mobile Technical Review Software Review Metrics 48

ConversionXL

AUGUST 21, 2014

For example, creating a rule in the Groove app tends to take between 10 and 30 seconds, while customizing a support widget is a 2 to 3 minute task. When looking closely at the verticals above, they found that two forces were at play—instant gratification and customization. The Execution. image source.

Retention 106

Retention Churn Rate Metrics Software Review 106