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Save and Print These LumaScapes to Get a Grasp on Digital Media [Infographics]

VC Cafe

LumaPartners , a US-based consulting firm, has created a series of infographics that chart the various vertical of the digital media industry including display advertising, mobile, commerce, search, social, and video. Dubbed LUMAscapes, each infographic provides a breakdown of the players in the vertical, by category.

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HOW TO: Build an App for Your Small Business

mashable.com

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business.

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Just What is Social CRM?

Venture Chronicles

Is social CRM a product category or a collection of strategies that social media consultants and analysts are pushing? There are many analytics and monitoring tools, on the latter there are at last count over 100 products in the social media monitoring business. The service and support vertical is about $3b a year just in the U.S.

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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

Coined by Jason Goldberg over at Razorfish , the mobile gap is the time between consuming media on mobile devices (which is relatively high) and the amount of time, effort, and money brands spend working on and optimizing mobile (which is relatively low). First-party URL shortening and widget sharing data. Purchases (if applicable).

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The One-Week Social Selling Action Plan

Duct Tape Marketing

Distraction-heavy social media darlings come and go, but the email inbox is going strong after more than two decades. While big ticket products might carry longer and more complex sales cycles, high-end buyers are just as lazy as the rest of us, so they use the same methods: Google, social media, and yes, their inboxes.

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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

a live stream with an influencer on social media). Your next experiment might be to test new messaging , or media, to understand what has a greater impact on brand recognition. When running paid media experiments, start with a small budget, measuring results early and often. One of Qless’s core verticals is the retail industry.

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A Look at Responsive CSS Frameworks

blog.teamtreehouse.com

Lacking vertical alignment, all of the frameworks were technically half grids. Fundamentally, frameworks resemble table-based layout of yore: Horizontal rows divided into vertical blocks. Ingrid , while flexible, does not itself include breakpoints, media queries or min/max widths. Old school. It’s easy to figure out.