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3 Tips To Help Small Businesses Get More Customers In A Post-Google Search World

YoungUpstarts

Almost half of local business listings have basic errors in Name, Address and Phone number – what’s called NAP in the search engine world. Additionally, it is critical to make sure to syndicate out descriptions rich with keywords. Syndicate Content Out, Build Links In. Why wait when you are losing customers right now?

Search 100
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Do Less. More.

Both Sides of the Table

One would think entrepreneurs would never want less available cash – until such time as their competitors ridiculously and unnecessarily all raise $50 million in the name of a “land grab” thus making it much harder for your totally reasonable company to attract investors.

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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

Advances in machine learning, specifically natural language processing, have made generating these baseline, aggregate datasets possible, at scale, with high accuracy. It seamlessly creates a deal folder (company name) in our Google Drive, and notifies us that a new deal has entered the pipeline via Slack.

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16 PR Strategies Every Small Business Should Stop Using Right Now

Up and Running

Press releases are a tool for getting your company’s name out there — one that should be used strategically. Stop spending money on aggregation services that, at best, syndicate your content without driving any real eyeballs. – Firas Kittaneh , Amerisleep. Over-the-Top Self-Promotion. Expensive Agencies.

PR 145
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The Power of Twitter in Information Discovery

Both Sides of the Table

They had a lock on “distribution&# and were named AOL, Yahoo!, Then came RSS ( Really Simple Syndication ) widely credited to Dave Winer for driving the spec & adoption. Excite, Netscape & MSN. When we found stuff we liked we “bookmarked&# it so that we could come back to the website later.

XML 349
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Account-Based Marketing Software & Tools

ConversionXL

Aggregate that data at an account level to know which accounts to target. The aggregation of individual behavior at a company level was the critical innovation. While it offers content syndication, reviewers noted that where that content ends up is not fully disclosed. Deliver custom ads programmatically. Image source ).

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Pro Publica has a Nonprofit Explorer database searchable by principal name on all nonprofit filings, so you can see a person’s nonprofit activities. . Foundry Group is using their portfolio company Monday to aggregate portfolio companies’ job postings on their own jobs page; Point Nine Capital uses Recruitee for the same purpose.