Search Intent: How to Analyze and Optimize Your Site
ConversionXL
APRIL 18, 2019
Aggregators? Blue links of aggregator sites with “Best Restaurants” lists. displays aggregators when you’re an individual site, or vice versa). Google’s Knowledge Cards, Kohn offers , are a perfect example of aggregating intent—answering a query and providing valuable context. In SERPs, Google shows its hand. The lesson?
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