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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies.

Search 154
Search SEO Analytics Engineer 154
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Data Blending: What You Can (and Can’t) Do in Google Data Studio

ConversionXL

AUGUST 14, 2019

Your join key could be a page URL, product name, user ID, or many other things. The correlation wasn’t a surprise, but it confirmed the success of our SEO campaign. To blend data, the data sources need to share a common dimension. This is known as a “join key.” It’s the common denominator to compare data.

Analytics 123
Analytics Metrics eCommerce Search 123
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