Occam's Razor

SEPTEMBER 24, 2012

Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. The number of PR people you can now fire because your Facebook page is such an awesome PR platform – not. But not, ever, in aggregate.]. I will personally hate you.

Metrics 165

Metrics Advertising Marketing Social Media 165

Cracking the Code

OCTOBER 10, 2008

In this case, fully-burdened is not just the salary, bonus, and benefits of the sales rep, but also allocations for sales engineering support, executive support, marketing expense, and professional service expenses associate with securing the customer. Impact of the recession on SaaS Sales&Marketing pr. ► 10/04 - 10/11. (2).

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

APRIL 29, 2013

Innocent on the other hand clearly understands Conversational Marketing (they are a small company, not yet corporatized I suspect, and likely deal with a smaller combination of lawyers/PR types/Social Media Gurus/Agencies – a sad likely bane on Tide's existence). And what about business impact from all these one night stands ?

Metrics 166

Metrics Marketing Search SEO 166