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16 PR Strategies Every Small Business Should Stop Using Right Now

Up and Running

Not to mention, sharing information only related to your individual key performance indicators and successes, segments the content to a very narrow audience, thus decreasing SEO value, engagement and exposure. – Tolga Tanriseven , GirlsAskGuys. First, let me state that I do recommend the use of press releases when they are warranted.

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Two Amazing Bar Charts: % Content Consumption, % Share of Search

Occam's Razor

An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms). Yet your magnificent search strategy (SEO + PPC) resulted in you capturing such a small percentage of the demand! SiteCatalyst.

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