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How to Get Your SEO and PPC Teams on the Same Page

ConversionXL

SEO has a role. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own. Are SEO and PPC teams communicating effectively and sharing insights? SEO and PPC teams that don’t communicate effectively (or at all) achieve less. PPC has a role.

PPC 69
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Why You May Be Missing the Boat When It Comes to Local SEO

Duct Tape Marketing

Why You May Be Missing the Boat When It Comes to Local SEO written by John Jantsch read more at Duct Tape Marketing. If you own or work for a local business within your community, you simply can’t ignore local SEO if you want your business to stay competitive. You’re ignoring the importance of on-page elements.

SEO 52
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What is Structured Data & Schema for Websites & SEO?

Duct Tape Marketing

What is Structured Data & Schema for Websites & SEO? For business owners and even for many marketing consultants, search engine optimization can seem like a headache – especially when it comes to any level of technical SEO. Schema is a topic that many in SEO service providers find to be complicated and difficult.

SEO 28
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Transcript of Why Local SEO is an Important Lead Generation Channel

Duct Tape Marketing

Transcript of Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. He is a local SEO, website building, and lead generation expert, and also the co-author of a book called Local Lead Generation, and he just so happens to also be a member of the Duct Tape Marketing consultant network.

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Why Local SEO is an Important Lead Generation Channel

Duct Tape Marketing

Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. SEO tools and strategies are constantly changing. We discuss SEO, website design and the keys to getting your business to rank. Questions I ask Justin: What are common SEO mistakes that businesses often make?

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The Local SEO Playbook – Your Guide to Local Rankings

Duct Tape Marketing

The Local SEO Playbook – Your Guide to Local Rankings written by John Jantsch read more at Duct Tape Marketing. Look, if you’re a local business, meaning most or all of your business comes from customers living in your community, you must get very serious about local SEO. Create local content. Focus on reviews.

SEO 48
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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

It’s an SEO strategy that focuses on making users happy rather than hitting a particular keyword density or winning exact-match anchor text. More than ever, your job as an SEO is to extract intents from query syntax. Aggregators? Blue links of aggregator sites with “Best Restaurants” lists. keywordresearch #seo ??

Search 126