Steve Blank

MARCH 15, 2017

It dawned on me that we had a department full of people with titles describing process-centric execution while we were in environment that required relentless agility and speed with urgency. But what I wanted was an agile marketing team capable of operating independently without day-to-day direction.

Startup 326

Startup PR Public Relations Channel 326

Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. The foundational elements of the framework are the consideration stages and the audience in each stage. What unifying view defines the audience in that stage? My definition of the audience in the See stage are "all people who wear clothes." And really the list is too long.

Framework 163

Framework Marketing Metrics Audience 163

Hearpreneur

AUGUST 31, 2018

Then we paired it with a cool icon that represents wisdom and agility, Owl. For me coming up with the product was a challenge, I didn’t realize how challenging and important the name would be. It’s as important as naming your child! describes what type of products we sell. Kimberly Urosek.

Naming 99

Naming Entrepreneur Jordan Software Review 99

Steve Blank

APRIL 9, 2009

But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. This year, marketing need to provide sales with 40,000 active and accepted leads, company and product name recognition over 65% in our target market, and five positive product reviews per quarter.

Silicon Valley 268

Silicon Valley Technical Review RSS PR 268