Agile Business Plan Customer Development Forecast 
Steve Blank
SEPTEMBER 5, 2018
Given the stock market was buying “the story and vision” of anything internet, inflated expectations were more important than traditional metrics like customers, growth, revenue, or heaven forbid, profits. Startups wrote business plans, generated expansive 5-year forecasts and executed (hired, spent and built) to the plan.
Up and Running
DECEMBER 6, 2012
It starts with “Plan-As-You-Go” instead of detailed, formal business plans. Lean Planning started with Tim Berry ‘s 2008 “ Plan-As-You-Go Business Plan ” which was a new way for entrepreneurs to think about planning. The business plan should no longer be just a single event.
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Steve Blank
NOVEMBER 1, 2010
With an out-of-this-world business plan. When it was spun out as a a separate company, Iridium’s 1990 business plan had assumptions about potential customers, their problems and the product needed to solve that problem. A Business Plan Frozen in Time. This business plan was a static document.
Steve Blank
MARCH 5, 2012
One of the confusing things to entrepreneurs, investors and educators is the relationship between customer development and business model design and business planning and execution. When does a new venture focus on customer development and business models ? Don’t Throw the Tomatoes.
Steve Blank
SEPTEMBER 6, 2012
I wondered if business plans and 5-year forecasts were the right way to plan a startup. Experienced entrepreneurs kept finding that no business plan survived first contact with customers. So what would a search process for a business model look like? He called it the “Lean Startup.”.
Steve Blank
SEPTEMBER 3, 2009
This post describes how the traditional product development model distorts startup sales, marketing and business development. While these objectives provide an illusion of progress, in reality they do little to validate the business plan hypotheses about customers and what they will buy.
Steve Blank
MAY 23, 2016
Established businesses execute business models while startups search for them. I was a lone voice inside one of the country’s leading business schools challenging the conventional wisdom of the last 40 years, proposing that everything we were teaching about starting companies was wrong.
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