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27 Entrepreneurs Share Tips on Building an Ecommerce Business

Hearpreneur

While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO). 6- Hire an attorney and SEO expert Photo Credit: Priscilla Christine When establishing your business, there are several essential tips to keep in mind for long-term success.

eCommerce 132
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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 106
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Digital Elite Camp 2019 Recap: Takeaways from Every Speaker

ConversionXL

Use product lifecycle marketing to map campaigns to the stage of your product. Launch: set the campaign live. Learn: identify tripwires and optimize the campaign continuously. Don’t use cost per acquisition— use the cost to acquire a customer and the retention cost to keep that customer coming back to buy again.

Agile 90
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CXL Live 2019 Recap: Takeaways from Every Speaker

ConversionXL

Conversion teams: 6–8 week experiment cycles; Marketing teams: Prepare, campaign, prepare, campaign; Product teams: 2-week sprints. Optimization is by nature agile: CRO yields new data for the team to prove that whatever the organization did was good or bad. It’s a wave—the agile Tsunami. SEO testing (DistilledODN).

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Startup Tools

steveblank.com

Github - Free public repositories, collaborator management, issue tracking, wikis, downloads, code review, graphs Pivotal Tracker – Agile project management tool that enables real time collaboration. WebSequenceDiagrams - sketch sequence diagrams.

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Startup Resources

www.vccafe.com

Campaign Monitor. SEO and Analytics Tutorials. SEO for Startups â?? web analytics measure marketing campaigns. SEO Digger â?? SEO and campaign management tool. SEO Keyword Analysis Tool. customer retention, churn reduction, lifetime value. Campaigner - email marketing suite.

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You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Analytics) and create a little pie of your Search, Campaign, Direct, Referral and Other traffic sources. How do you get it? It is pretty good.

Metrics 152