Steve Blank

MARCH 15, 2017

The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets. But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. That was it.

Startup 310

Startup PR Public Relations Channel 310

Steve Blank

APRIL 9, 2009

But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

Hearpreneur

AUGUST 31, 2018

Then we paired it with a cool icon that represents wisdom and agility, Owl. Coming up with our name was both fun and extremely frustrating all at the same time. It was so tough that we first opened our doors as a company under an old business name that I still had. We knew we wanted something short and easy to remember.

Naming 98

Naming Entrepreneur Jordan Software Review 98

Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. Identify gaps in our content/engagement/channel strategy on the web, 2. Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6 And really the list is too long.

Framework 163

Framework Marketing Metrics Audience 163