Remove Agile Remove Continuous Deployment Remove Product Development Remove Sales
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Tesla and Adobe: Why Continuous Deployment May Mean Continuous Customer Disappointment

Steve Blank

In the last few years Agile and “Continuous Deployment” has replaced Waterfall and transformed how companies big and small build products. Agile is a tremendous advance in reducing time, money and wasted product development effort – and in having products better match customer needs.

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Lessons Learned: Product development leverage

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. Its a key lean startup concept.

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Lessons Learned: Throwing away working code

Startup Lessons Learned

This builds on a lot of great thinking that has come before, like the agile movements insistence that only the creation of working code counts as progress for a software development team. We set sales targets from day one, $300 the first month. As the experiments progressed, day-in-day-out we werent making sales.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

Customer 167
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Lessons Learned: Built to learn

Startup Lessons Learned

Thats the essence of so many of the lean startup techniques Ive evangelized: customer development , the Ideas/Code/Data feedback loop , and the adaptation of agile development to the startup experience. Creating a company-wide feedback loop that incorporates both customer development and agile development is a challenge.

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Lessons Learned: What is customer development?

Startup Lessons Learned

This theory has become so influential that I have called it one of the three pillars of the lean startup - every bit as important as the changes in technology or the advent of agile development. You can learn about customer development, and quite a bit more, in Steves book The Four Steps to the Epiphany. It slices, it dices.

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Case Study: kaChing, Anatomy of a Pivot

Startup Lessons Learned

If you havent seen it, Pascals recent presentation on continuous deployment is a must-see; slides are here. To acquire new money managers, the company makes traditional sales calls, which means they’ve interviewed many, many professionals and gotten a strong sense of their needs. says Rachleff. says Rachleff. Expo SF (May.