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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Lessons Learned: The product manager's lament

Startup Lessons Learned

I met one recently that is working on a really innovative product, and the stories I heard from their development team made me want to cringe. The product manager was clearly struggling to get results from the rest of the team. one more thought, where were the code reviews? Expo SF (May.

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Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

This technique rests on three things: identifying the kinds of work that need to get done, creating the right type of teams for each kind, and steering the company by allocating resources among them. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? What is customer development?