Remove Agile Remove Customer Development Remove Distribution Remove RSS
article thumbnail

The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

And how thinking of a solution to this commonly used model’s failures led to a new model – the Customer Development Model – that offers a new way to approach startup activities outside the building. Product Development Diagram 1. customers aren’t buying it, the cost of distribution is too high, etc.)

article thumbnail

SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) To Order Outside of the U.S. Now In Print!

Sales 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Going to Trade Shows Like it Matters – Part 2

Steve Blank

Everyone should have a chance to walk the floor looking for deals, technology, distribution, customers, etc. Everyone should be articulate and agile in describing and demoing the products.) For bigger booths a good rule of thumb is to have two to four staffers for every 100 square feet of exhibit space. What didn’t?

article thumbnail

Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

If youre trying to design an architecture to maximize agility, how can that work if some people are working in TDD and others not? Great article youre now in my rss feeds :) October 2, 2008 4:37 AM kamilski81 said. Hi Eric, Great article - Ive added you to my regular RSS reads. How to listen to customers, and not just the loud.

CTO 168
article thumbnail

Vertical Markets 4: Putting it All Together « Steve Blank

Steve Blank

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. In contrast to simply executing your business plan, the Customer Development process is built on low-cost and continuous learning and iterating.

Vertical 125
article thumbnail

Lean Startups aren't Cheap Startups

Steve Blank

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. The Customer Development process (and the Lean Startup) is one way to do that.

Lean 260
article thumbnail

Product design debt versus Technical debt

andrewchenblog.com

Coupled with A/B testing, customer development, and thinking through business problems in a scientific, hypothesis-driven way, you end up with a powerful cocktail of techniques to build a modern startup in the most iterative way possible.