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Why Some Startups Win

Steve Blank

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. All good news. That was it.

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.

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20 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

Then we paired it with a cool icon that represents wisdom and agility, Owl. In turn, we have a completely USDA organic skincare line where over 95% of all of our ingredients are organically grown plants, and each of our products is high in antioxidants (we actually measured each product!). 4- Part of my name and who we are.

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