Steve Blank
MARCH 15, 2017
His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. Help Engineering understand customer needs.
Hearpreneur
NOVEMBER 10, 2021
When I had the idea for the company nearly 8 years ago, I told a former manager of mine at a different PR firm who was a bit of a mentor to me. I said I want to call it FischHook PR, like ‘hook' for a story' or something like that. She responded that it was a terrible name. Thanks to Eric Fischgrund, FischTank PR ! #15-
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Steve Blank
APRIL 9, 2009
Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. The same was true for PR. Two paragraphs, Five bullets. It didn’t take more.
Hearpreneur
APRIL 3, 2016
The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a product name that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. Thanks to Hilary Reiter, Redhead Marketing & PR. #5
Hearpreneur
AUGUST 31, 2018
In turn, we have a completely USDA organic skincare line where over 95% of all of our ingredients are organically grown plants, and each of our products is high in antioxidants (we actually measured each product!). 4- Part of my name and who we are. We could of added Babies into our name but it just didn’t flow.
Hearpreneur
MAY 9, 2018
I started a couple of businesses before NCrypted and knew that finding the right name for the business is very important and you can’t take it lightly. My idea back then was clear that the name should address what we are doing and should be something that our target customers can directly relate to. Cherish was born.
www.rocketwatcher.com
NOVEMBER 8, 2010
For example I’ve seen folks track branded organic searches (where the person came to the site by searching on your company or product name) against a “pr&# lead source. There are also other thing to think about. It all depends on what programs you are running and how you want to measure the overlap.
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