Remove Agile Remove Demand Remove Dilution Remove Metrics
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5 Preconditions for Success in Spawning a New Venture

Startup Professionals Musings

Even with advantages that independent startups can never hope to match, including brand recognition, customers, financial capital, and distribution, I don’t often see the entrepreneurial passion for innovation, agility, and team perseverance exhibited by new startups.

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Marching through quicksand

Startup Lessons Learned

The other revels in the world as we all know it will be someday: limitless distribution enabled by new technologies, the importance of collaborative filters, and on-demand availability of all content for end-users. And as everyone’s attention starts to focus on those same indicators, their value is being diluted. Is that a lot?

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A real Customer Advisory Board

Startup Lessons Learned

Customers kept demanding that we add this or that IM feature, and we were routinely refusing. We were afraid that this was just the tip of the iceberg, and that once we “gave in&# to these five demands there would be five more, ad infinitum. Every time you listen to customers, you fear diluting your vision. Expo SF (May.

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Responses to Negative Data: Four Senior Leadership Archetypes.

Occam's Razor

Bubble Kings most commonly reside in organizations where there is little to no accountability (or misplaced accountability, ex: celebration of vanity metrics). They dilute the analysis with non-facts. You might think it would be the Attacker. A Rationalizer subtly sows doubt. At their worst, they commonly turn diamonds into coal.

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How to Scale Organic Traffic (Without Writing a Million Blog Posts)

ConversionXL

Whether it improves the quality of an existing page (and, therefore, rankings for keywords you’re already addressing) or justifies new page creation (to rank for new keywords), there has to be demand. In each case, the identified demand can be addressed and lead to more organic traffic (and, of course, happier customers).

SEO 159
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Why Continuous Deployment?

Startup Lessons Learned

As a consumer internet company with millions of customers, it may seem to have little relevancy for an enterprise software company with only a handful of potential customers, or a computer security company whose customers demand a rigorous audit before accepting a new release. Expo SF (May. Conference streaming, sponsors, discounted tickets.

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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

There are three parts to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. If your brand tries to be too many things at once, the message becomes scattered and the brand grows diluted. Start by defining what metrics are important.

Marketing 162