Remove Agile Remove Developer Remove PPC Remove Stealth
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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Oops - there went several precious weeks of development effort down the drain. And if you dont know who your customer is, perhaps some customer development is in order? Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. Adword is a PPC method to promote your website. What a great post.

Demand 167
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You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

I've developed distaste for the time on site metric. Working ever harder on understanding your content, CMS and business strategy to do ever better SEO and PPC. But if you want to be an agile, nimble competitor, it is a discussion you have to have. And as in the first case above, by delivering delight. It is pretty good.

Metrics 152