Remove Agile Remove Email Remove France Remove PR
article thumbnail

Lessons Learned: Achieving a failure

Startup Lessons Learned

Launch with a PR blitz, including mentions in major mainstream publications. This is why agility is such a prized quality in product development. As with many Silicon Valley failures, a flawless PR launch turned into a flawed customer acquisition strategy. Labels: agile , customer development 5comments: William Pietri said.

article thumbnail

Twitter Link Roundup #82 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

10 Tips To Improve Email Marketing – [link]. In France, the decline was – 4% [link]. What You Need to Know About Agile UX – [link]. The 5 Dangerous Realities of Social Media for Business – [link]. An Interview With Twitter’s Forgotten Founder, Noah Glass – [link].

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

Brand momentum can be calculated similarly to physical momentum (mass x velocity): Brand momentum = brand mass (your company’s size, reputation, and relevance) x brand velocity (speed of growth, agility in keeping up with industry changes). Take Tesla. Brand visibility. Optimize and repeat. Think of brand tracking like stock investment.

Metrics 157
article thumbnail

Lessons Learned: Don't launch

Startup Lessons Learned

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

article thumbnail

Lessons Learned: About the author

Startup Lessons Learned

Although Catalyst folded with the dot-com crash, Ries continued his entrepreneurial career as a Senior Software Engineer at There.com, leading efforts in agile software development and user-generated content. Please email me if you are interested. While an undergraduate at Yale Unviersity, he co-founded Catalyst Recruiting.

article thumbnail

Lessons Learned: What is customer development?

Startup Lessons Learned

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." This theory has become so influential that I have called it one of the three pillars of the lean startup - every bit as important as the changes in technology or the advent of agile development. Expo SF (May.

article thumbnail

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Get in touch: Twitter Email Facebook Linkedin Additional resources Startup LessonsLearned, All Seasons : Every post from the blog, in one 600+ page PDF. Expo SF (May.