You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!
Occam's Razor
APRIL 23, 2012
Working ever harder on understanding your content, CMS and business strategy to do ever better SEO and PPC. But if you want to be an agile, nimble competitor, it is a discussion you have to have. It will incentivize the right behavior. It will drive the % of Search Traffic graph to go up and to the right (bigger piece of the pie).
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