Remove Agile Remove Management Remove PR Remove Viral
article thumbnail

27 Entrepreneurs Share Tips on Building an Ecommerce Business

Hearpreneur

Thanks to Danielle Sabrina, Society22 PR ! #3- However, if you do manage to find success, the rewards can be significant. 18- Blend strategy, innovation and agility Photo Credit: Ankit Prakash Building a thriving e-commerce business in this digital era requires a precise blend of strategy, innovation, and agility.

eCommerce 132
article thumbnail

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Joseph Ashford’s Top 8 Marketing Tips for Startups

The Startup Magazine

Given that the product may still be in development, the marketer also needs to be agile and ready to respond to unexpected obstacles with an early startup marketing strategy. His experience includes developing a marketing strategy, producing events, public relations, strategic planning, investment opportunities and crisis management.

article thumbnail

Lessons Learned: Don't launch

Startup Lessons Learned

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

article thumbnail

Engagement loops: beyond viral

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral 140
article thumbnail

Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

Brand momentum can be calculated similarly to physical momentum (mass x velocity): Brand momentum = brand mass (your company’s size, reputation, and relevance) x brand velocity (speed of growth, agility in keeping up with industry changes). Take Tesla. It could be argued that they are driving these changes). Brand awareness and recall.

Metrics 157
article thumbnail

HOW TO: Hire the Perfect CTO

mashable.com

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. Not only do they need to have a high level of diversified technical prowess and proficiency, but they also need to possess strong leadership and project management capabilities.