Case Study: kaChing, Anatomy of a Pivot
Startup Lessons Learned
JULY 28, 2010
kaChing launched a virtual portfolio management game on Facebook in January 2008 and a similar version shortly thereafter on kaChing.com. Because kaChing prefers its portfolio managers to have a long track record, the marketplace launch (i.e., A portfolio manager’s entire track record & holdings had to be disclosed.
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