Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. "Engagement" Is Not A Metric, It's An Excuse. I Got No Ecommerce.

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

OCTOBER 16, 2007

Its time for pretty pictures that teach… You can see the trend, you can also see some of the key new metrics that tell you the whole story (more on them later). You would think no matter where I search for the keyword "new campaign" that I would end up on the same page from search results, not even close!

Analytics 101

Analytics Search Metrics AJAX 101

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. But not to worry.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

FEBRUARY 22, 2010

The advent of rich experiences such as video, Ajax, and Flash means no page views, which makes it difficult for monitoring software to capture data accurately. If you are analyzing data for your SEO or PPC campaigns and you find the search engine providing the data then you should instantly embrace it and immediately propose marriage! #5:

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123