Albuquerque B2B Customer Sales 
Up and Running
APRIL 29, 2013
The right approach would be to arrive at a marketing mix that will help you consistently win new sales while sustaining customer lifetime value over a long period of time. How well do you know your target audience, whether B2B or B2C? Direct sales? Create realistic, measurable sales goals. Simple, eh?
paulgraham.com
NOVEMBER 4, 2013
But for a startup to succeed, at least one founder (usually the CEO) will have to spend a lot of time on sales and marketing. [ One is that a lot of of startup founders are trained as engineers, and customer service is not part of the training of engineers. This cant be how the big, famous startups got started, they think. But you can.
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