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5 Simple Guidelines to Achieve The Right Marketing Mix

Up and Running

Ask any marketer to explain his trade and he will say that it is all about placing the right product in the right place, at the right price and at the right time. The right approach would be to arrive at a marketing mix that will help you consistently win new sales while sustaining customer lifetime value over a long period of time.

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Do Things that Don't Scale

paulgraham.com

But for a startup to succeed, at least one founder (usually the CEO) will have to spend a lot of time on sales and marketing. [ Its just a more extreme version of designing a robust and elegant product. Its not the product that should be insanely great, but the experience of being your user. Can, perhaps, but should?

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