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How to Structure Your Optimization and Experimentation Teams

ConversionXL

The centralized model is based on one team of employees, typically data scientists, and has the benefit of localizing expertise so that employees can develop a long-term optimization strategy, including developing better statistical algorithms and experimentation tools. Chad Sanderson, Subway.

Chad 90
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CXL Live 2019 Recap: Takeaways from Every Speaker

ConversionXL

recommendation engines, chatbots, automated suggestions for collaboration). What to do with AI: Predict churn ; Identify which offers to send to an individual; Accelerate innovation; Personalize content; Account-based marketing ; Algorithmic attribution; Forecast future lift; Predict blame. Recruited a lead engineer and a designer.