Digital Marketing & Analytics: Five Deadly Myths De-mythified!
Occam's Razor
MAY 27, 2015
Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. The best we could think about RM+RP+RT is what Direct Marketers (people who sent you all those letters in postal mail!). But, answering them with immense thought and care is absolutely critical. Does Yahoo!
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