ConversionXL
JULY 11, 2016
Limit the regret of showing the least performing variation to 50% of your visitors by using bandit algorithms. Report tangibly and make content marketing comparable to direct marketing channels. All PPC channels will work for you if you stop using brute force. Change of test method. Retarget and measure!
ConversionXL
JANUARY 26, 2017
Broad data about email marketing reinforces the fact that it is an effective and powerful medium for customer engagement. The Direct Marketing Association’s (DMA) 2015 National client email report tells , “Email has an average ROI of $38 for each $1 spent.” Recommendations for other products your customer may like.
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Duct Tape Marketing
MAY 9, 2017
And so I think you’re starting to see — it’s not like Google is using a different algorithm for desktop, for mobile, for voice, they’re using the same algorithm so you’re starting to see the same kinds of interfaces that you might see happening in voice search also happening on mobile and desktop.
Duct Tape Marketing
DECEMBER 11, 2019
I think the marketers will abuse any channel that they get their hands on. I would say bad marketers will abuse any kind of that they get their hands on. And it’s more… Marketing is much more about understanding what the customers like. So text marketing. So we started with that.
Occam's Razor
MAY 27, 2015
Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. The best we could think about RM+RP+RT is what Direct Marketers (people who sent you all those letters in postal mail!). But, answering them with immense thought and care is absolutely critical. Does Yahoo!
Occam's Razor
JANUARY 30, 2012
Every search engine's SEO algorithm is unique. For example I get twice the traffic for "digital marketing" from Bing than from Google. Having grown up in the traditional business intelligence and direct marketing world, I'm also a huge fan of RFM analysis. I typically look for anomalies.
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