Occam's Razor

JULY 24, 2018

Some metrics apply across all channels, like Awareness, Consideration and Purchase Intent. The number is computed based on a ML algorithm that has learned from deep analysis of your user behavior and conversion data. The metrics span digital, television, retail stores, billboards, and any other presence of a brand you can think of.

Analytics 93

Analytics Framework Metrics Algorithm 93

Austin Startup

APRIL 25, 2017

And to top it all off, Snap isn’t offering voting rights to public market investors, which should discount the stock price further. Snap has introduced a panoply of well-regarded features over the years: stories, face and location filters, memories, discovery channels, etc. How can one justify a $20B valuation for Snap?

Valuation 48

Valuation Technical Review Forecast Social Network 48

Hearpreneur

DECEMBER 11, 2017

We offer 3 turn-key products: Branded content: Marketers are given the opportunity to hire influencers solely to shoot or act as talent in branded content that will be used on their brand’s owned and operated channels. Think; custom stock photography. All reporting is handled through our platform as well.

Software 49

Software Marketing Entrepreneur North America 49

ConversionXL

OCTOBER 14, 2021

They tick all three boxes in the “brand mass” department: They have a strong reputation in the market (as evidenced by continuous stock price growth) They’re incredibly relevant (there has never been a time where renewable energy was more important) They’re a giant in their industry, owning more than 80% market share. Take Tesla.

Metrics 157

Metrics Marketing Campaign Audience 157

ConversionXL

SEPTEMBER 17, 2021

Its content style guide ensures branding campaigns have the same tone of voice across all marketing channels. . We created Lemonade as a purpose-built, technology-first, vertically integrated and legacy-free insurance carrier. Rather than opt for stock imagery, Lemonade uses illustrations on its landing pages. Take Mailchimp.

Campaign 109

Campaign Social Media Audience Channel 109

Occam's Razor

MAY 27, 2015

I've suffered enough bruises on the front-lines from trying to re-imagine the current and revolutionize the future across multiple industry verticals, countries, opportunity sizes. Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. Can you do RM+RP+RT using TV?

Analytics 60

Analytics Marketing Mobile Audience 60