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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

I would have never bumped into my Prudential commercial in any place other than YT because of how I consume media.] Some have even tried original content (a la GoPro ), but originality without key integrations into the overall marketing strategy and media mix is hard to pull off/sustain. When I have a choice, I now buy Prudential.

Analytics 149
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20 Fantastic SXSW Sessions on March 16

Austin Startup

How Filter Bubbles Affect Media and Elections. Step behind the curtain of the Facebook newsfeed algorithm and see how it has changed the entire media landscape of the US and beyond. Vevo’s Roberto Santos has the answers and a new methodology that will finally enable brands to compare digital and TV metrics.

Austin 72