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Is my business idea feasible? Key questions to ask before you start.

NZ Entrepreneur

Check your business name doesn’t conflict with that of another business, by looking up the free online registers provided by the Intellectual Property Office of New Zealand and the NZ Companies Register. And you’ll also want to consider things like a website URL and social media handles. How will you run and grow the business?

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20 Fantastic SXSW Sessions on March 16

Austin Startup

How Filter Bubbles Affect Media and Elections. Step behind the curtain of the Facebook newsfeed algorithm and see how it has changed the entire media landscape of the US and beyond. Vevo’s Roberto Santos has the answers and a new methodology that will finally enable brands to compare digital and TV metrics. Media Is The Problem.

Austin 72
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Transcript of Crafting Growth-Focused Content for Your Business

Duct Tape Marketing

That’s what differentiates us from just advertising. A lot of people in the early days of social media, it was pretty much an easy game to try to attract people. Lance Cummins: I actually use Xero out of New Zealand. What do you think? John Jantsch: Yeah. Well, I mean, that’s the thing. John Jantsch: Oh, Xero?

Audio 56
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Understanding Diverse Cultures: Stacey Kehoe on how entrepreneurs can compete with big brands

Transformify

She's a podcast host and editor of the SME marketing magazine The Vault, which has gained her media recognition and award nominations. Building unique products and sustainable business models that can differentiate the new venture from its big competitors are the keys to success. I absolutely agree with you.

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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

I would have never bumped into my Prudential commercial in any place other than YT because of how I consume media.] Some have even tried original content (a la GoPro ), but originality without key integrations into the overall marketing strategy and media mix is hard to pull off/sustain. When I have a choice, I now buy Prudential.

Analytics 149
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Mastering The Art Of Listening

Duct Tape Marketing

There's a huge differential between the speaking speed of the speaker and their thinking speed. You have issues with your regulator or the media because you're not paying attention to what the external marketplace is saying. They think at 900 words a minute, yet they can only speak at 125. So culturally, we do listen differently.