Remove Algorithm Remove Direct Marketing Remove Media Remove Metrics
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10 Reasons Your Business Website Is Struggling To Convert Sales

YoungUpstarts

It’s Not Supported By Social Media. The website should be the key feature within your digital marketing strategy. Social media is key. . It is believed that roughly 3.5bn people use social media. Using Facebook or Instagram to market the business in an effective way can make a huge difference to traffic.

Sales 113
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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. This explains more: [link] Whether something has a cost doesn't change how our systems work.

SEO 122
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Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

Occam's Razor

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things.

Analytics 145
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Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. While it made a ton of sense, no sane person would say that we could do anything close to that using the media platforms of the time. Programmatic advertising is all the rage.