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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

JULY 29, 2020

Amazon’s algorithm manages a smaller set of users—those with the intent to buy a product online. Amazon’s algorithm needs to solve a far narrow range of user problems and gets to use far more data to do it. That’s why keyword research is paramount—not just for the obvious product name but for high-value descriptors.

SEO 113
SEO PPC Algorithm Software Review 113
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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail.

Search 154
Search SEO Analytics Engineer 154
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