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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

But algorithms haven’t always kept pace. A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name]. But algorithms haven’t always kept pace.

Search 126
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Nuts & Bolts of Intellectual Property for New Startups

Gust

Trademarks , which we touched on last week, are brand and product names, graphic logos, slogans, taglines, and other indicators of origin of the goods or services in question. In the Internet era, trademarks and domain names are closely interrelated, and both can be or become extremely valuable.

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Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

infochachkie.com

Thus, join the ranks of Yahoo, Google, Amazon, eBay, Cisco and Microsoft and focus your limited time and resources on perfecting your customer value proposition, not on devising an ideal company name. When selecting your company and product names, consider the following: Uniquely Familiar. Intuitive URL. Avoid Hyphens.

Naming 40
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How can Visual Search Change SEO for E-Commerce?

Duct Tape Marketing

It requires the users either to know the brand or an attribute of the product they are looking for. The users are no longer required to know the product name or anything related to it, but an image. They can get a snap of a product they like the most with built-in cameras in cell phone and any other mobile device.

SEO 46
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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

Amazon’s algorithm manages a smaller set of users—those with the intent to buy a product online. Amazon’s algorithm needs to solve a far narrow range of user problems and gets to use far more data to do it. That’s why keyword research is paramount—not just for the obvious product name but for high-value descriptors.

SEO 113
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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

It is my hope that if this is how search engines are comfortable sharing keyword level data, that over time they will invest resources in this tool to increase the number of keywords and improve the data processing algorithms. Now it does not matter what ranking algorithm the search engine is using, it understands you.

Search 154
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Finding Your Voice And Using It To Make Ridiculously Good Content

Duct Tape Marketing

Their product names have like H 1 27, 5 capital H small a like, you know, that's like how they name their products. I share the story of a scientific instrumentation company and, and how their brand voice is like extremely buttoned up. Like they sell, they sell devices to laboratories, right?