4 Miscues That Can Transform Popular Brands Into Troubled Brands
YoungUpstarts
SEPTEMBER 27, 2017
by Larry Light, CEO of Arcature and co-author of “ Six Rules of Brand Revitalization: Learn the Most Common Branding Mistakes and How to Avoid Them “ Early this year, The Limited shut down its 250 clothing stores and not long after that the women’s apparel chain announced it was filing for bankruptcy protection. Here are four: 1.
Let's personalize your content