37signals.com
DECEMBER 5, 2011
Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. One thing we learned early on talking to Basecamp customers: Many of them didn’t even know that the app was called Basecamp.
Startup Professionals Musings
APRIL 10, 2011
Respect local customs and practices. Even though we had agreed to provide her an equal opportunity to pursue her goals, we could not protect her from the different perspective on comments and advances in Latin America. Watch your product naming. Have you properly factored international into your product or service?
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Startup Professionals Musings
MARCH 13, 2010
Our own subsidiary, of a major technology company, started to repair and service competitive products in order to maintain our own technical staff and service capabilities. Respect local customs and practices. Watch your product naming. Product naming is always a major effort and mistakes can result in costly failures.
Startup Professionals Musings
JULY 18, 2022
Recognizing this is as much about culture as about language, ensures an understanding of regional motivators, cultural taboos and local customs – so that your solutions are ideally designed and marketed to deliver value that has genuine local relevance. Anticipate greater growth outside of North America. Speak the customer’s language.
Startup Professionals Musings
OCTOBER 13, 2019
Recognizing this is as much about culture as about language, ensures an understanding of regional motivators, cultural taboos and local customs – so that your solutions are ideally designed and marketed to deliver value that has genuine local relevance. Anticipate greater growth outside of North America. Speak the customer’s language.
Startup Professionals Musings
NOVEMBER 8, 2017
Recognizing this is as much about culture as about language, ensures an understanding of regional motivators, cultural taboos and local customs – so that your solutions are ideally designed and marketed to deliver value that has genuine local relevance. Anticipate greater growth outside of North America. Speak the customer’s language.
Startup Professionals Musings
NOVEMBER 21, 2013
Recognizing this is as much about culture as about language, ensures an understanding of regional motivators, cultural taboos and local customs – so that your solutions are ideally designed and marketed to deliver value that has genuine local relevance. Anticipate greater growth outside of North America. Speak the customer’s language.
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