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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. One thing we learned early on talking to Basecamp customers: Many of them didn’t even know that the app was called Basecamp.

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Why Some Startups Win

Steve Blank

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. Help Engineering understand customer needs.

Startup 310
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How to Create a Compelling Unique Selling Proposition

ConversionXL

Why should customers buy from you? In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. How a unique selling proposition (USP) attracts better customers and builds your brand (and where marketers get it wrong). The basics are important (e.g.,

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7 Reasons To Think Globally While Still New And Local

Startup Professionals Musings

Recognizing this is as much about culture as about language, ensures an understanding of regional motivators, cultural taboos and local customs – so that your solutions are ideally designed and marketed to deliver value that has genuine local relevance. with demands for new products and services. Speak the customer’s language.

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How Businesses Can Build, Monitor, and Repair Their Online Reputation

Up and Running

Poor customer service and frequently missed deadlines will reflect on how you are perceived on the internet. Customers love reviews and place a lot of emphasis on them. We recommend collecting as much positive and real customer feedback as possible. The positive digital assets push down the negative ones on SERPs.

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When Does a Private-to-Private Merger Make Sense?

Both Sides of the Table

Most products out there suck so mom gets stuck with angst of wanting to have decorations, activities and chatzkies for other kids to take home. We also built two very high-quality mobile apps that we were experimenting with in terms of building better customer acquisition toools.

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How to Make Product Pages That Sell

Up and Running

Product descriptions are meant to convince customers to buy things, right? But if a shopper can’t find your product description, it will never work its magic. That’s why you need to make sure that your product descriptions pop up higher in the search rankings. But what if you’re selling generic products, like t-shirts?

Product 101