The 4 Phases For Developing A Customer Retention Strategy
ConversionXL
JUNE 5, 2014
In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%. It’s too bad, because a report by local & small business locator, Manta.com found that 61% of the small businesses surveyed indicated more than half of their revenue comes from repeat customers.
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