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Critical Tips to Developing an Effective Marketing Strategy for Startups in “Boring” Industries

ReadWriteStart

Use a metaphor (Chevrolet: “The heartbeat of America”). Describe your product literally (Aritzia “Women’s fashion boutique”). Create a spreadsheet: Include all your current and anticipated operational costs, like professional fees, content outsourcing, sales, tax, and web hosting. Choose Your Brand’s Colors and Fonts.

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Critical Tips to Developing an Effective Marketing Strategy for Startups in “Boring” Industries

ReadWriteStart

Use a metaphor (Chevrolet: “The heartbeat of America”). Describe your product literally (Aritzia “Women’s fashion boutique”). Create a spreadsheet: Include all your current and anticipated operational costs, like professional fees, content outsourcing, sales, tax, and web hosting. Choose Your Brand’s Colors and Fonts.

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Sneak preview, KISSmetrics (and more)

Startup Lessons Learned

Take a look and let me know what you think. Expo New York New York, NY Nov 19 The Lean Startup at MIT Boston, MA Nov 20 Lunch workshop at Dogpatch Labs Boston, MA Dec 17 Lean Startup Cohort program begins San Francisco, CA KISSmetrics KISSmetrics is loading.

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Lessons Learned: Please teach kids programming, Mr. President

Startup Lessons Learned

Im not offering extensive studies or research to support this conclusion; the evidence from my peers right here in the innovation capital of America, Silicon Valley, is absolutely overwhelming. They are in school, right now, all across this country. They are nerds. Take a look and let me know what you think.

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Smart Bear Live 8: Edwin from MeetingKing.com

A Smart Bear: Startups and Marketing for Geeks

Jason: For example, like in America, small business is up to 150. You have your general management meeting and in your general management meeting you talk about product development, about marketing and about finance. My marketing site is hosted at WP Engines so … Jason: No wonder you get so much traffic. Edwin: Yes.

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The cardinal sin of community management

Startup Lessons Learned

No other industry in America says that customers complaining are "trolls" -- it's only those with digital wears using these old geek memes that are so marginalizing and destructive. Have you personally visited the Content Creator forums and read through the PR thread? It is a stage that must be outgrown. Desperately.

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