Analytics B2B Metrics Syndicate 
David Teten
SEPTEMBER 23, 2017
However, about 5% of the VCs in our database, mostly younger ones, are trying to build a competitive advantage by crawling large amounts of publicly available data and building analytical functions to flag companies with accelerating traction to them. Many tools designed for B2B marketing in general are also relevant to investors.
ConversionXL
MAY 27, 2022
The average B2B buyer has 27 brand interactions before deciding. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. Because the best marketers have their own perspective on everything from metrics to channels to branding.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
David Teten
DECEMBER 3, 2019
In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Many tools designed for B2B marketing in general are also relevant to investors.
Occam's Razor
FEBRUARY 3, 2014
YouTube Marketing and Analytics Framework for Success. The unique thing about these efforts is not only that they will be for YouTube primarily (though you can syndicate them all over the place), the differentiator will be that you'll create them with your specific YouTube audience in mind. I'm not a fan of compound metrics.
ConversionXL
OCTOBER 1, 2022
95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”. Word-of-mouth interactions (e.g.,
Expert insights. Personalized for you.
60 
Let's personalize your content