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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. But that alone is too general, so it’s important to get specific by setting clear metric objectives. In her own post on how to build an email list , Justine Jordan suggests three ways to do this.

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Raising Money Using Customer Development

Steve Blank

Reply Richard Jordan , on November 5, 2009 at 3:36 pm Said: Steve, best article yet. Would you modify any of this if you had a B2B product instead of a B2C product, where every potential customer is also a potential competitor? Did the VC’s like your team ? looking forward to reading more of your older stuff and new ones obviously.

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Startup Tools

steveblank.com

Poplytics – online surveys and analytics AskYourTargetMarket – market research surveys SurveyMonkey - granddaddy of on-line surveys Amazon Mechanical Turk – you can set up a question and get answers PickFu – A/B testing $5 for 50 opinions Collaboration Dropbox – store, sync, and, share files online.