How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)
ConversionXL
OCTOBER 7, 2022
Customer acquisition cost (CAC) is an important metric for any ecommerce business. This is due to factors such as maturity, sales cycle, product value, purchase frequency, and customer lifespan. The more customers spend money, the healthier everything looks on balance sheets. Gather insights from Google Analytics.
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