Remove Analytics Remove Bootstrapping Remove Channel Remove PR
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I Just Raised Money On Kickstarter, Now What?

YoungUpstarts

Fund R&D: Bootstrapped raising funds is far ‘cheaper’ than debt or equity. Tactically, you’ll want to establish a few ‘communication channels’ to facilitate marketing and support. Establishing Sustainable Sales Channels. The real challenge is in building a long-term, sustainable sales channel.

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Marketing Sweat Equity: Getting Your Startup’s First Sales—Without Spending Money on Consultants and PR

Up and Running

Google Webmasters has a fantastic channel, chock-full of helpful guides based on the expertise of the team that makes Google work. Google Analytics is a free tool that is a necessity for anyone attempting to measure their online presence. The first place I recommend spending some time learning about SEO is YouTube.

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How I Pivoted My Startup 3 Times to Find Success

Up and Running

Websites would rather deal with more face-to-face problems such as SEO, sales, advertising—all channels that could be directly monitored for returns. A channel that didn’t point to specific returns didn’t garner enough priority to warrant paid customers. Gaglers chat hoped to fix something that the market didn’t believe to be broken.

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How to Have the Best Opening Day Ever

Up and Running

Or, perhaps your story is about how you bootstrapped your business by starting several side businesses and never gave up on your dream, even in the face of adversity. Tom Smith of Insights From Analytics recommends doing PR outreach to local media and sharing your story.

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The Ultimate Guide to Starting a Software Company

Up and Running

In the tactics section, list your sales channels and describe how you will be selling your products. You could bootstrap your startup and do most of the tough legwork on your own, perhaps while you hold down another job. On the one hand, bootstrapping your business gives you much more control over it. Step 5: Get financed.