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Twitter Link Roundup #123 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Why You Need Marketing Analytics, Not Web Analytics – [link]. Competitive Differentiation that Matters – [link] 7 Rules for Bootstrapping a Business – [link]. 7 Rules for Bootstrapping a Business – [link]. Why You Need Marketing Analytics, Not Web Analytics – [link].

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The Ultimate Guide to Starting a Software Company

Up and Running

You could bootstrap your startup and do most of the tough legwork on your own, perhaps while you hold down another job. On the one hand, bootstrapping your business gives you much more control over it. Do your own PR. Whether or not you’ve got the budget, doing your own PR to start with is a good idea. Do it yourself.

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I Just Raised Money On Kickstarter, Now What?

YoungUpstarts

Fund R&D: Bootstrapped raising funds is far ‘cheaper’ than debt or equity. Develop an Initial Audience: Tap into a large existing community of potential customers who could evangelize your product even before launch. Test Positioning: See what marketing messages resonate behind your product. Delivery Issues.

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Marketing Sweat Equity: Getting Your Startup’s First Sales—Without Spending Money on Consultants and PR

Up and Running

While I benefited from networking in my local community and attending trade shows, I found the best ROI on my marketing efforts came from the work my team did to improve our visibility online. Google Analytics is a free tool that is a necessity for anyone attempting to measure their online presence. Knowledge is power.

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This Week in the New York Innovation Community – February 1st, 2010

This is going to be BIG.

Usually these discussions focus on Marketing, PR, Customer Service or an Agency. RSVP: [link] 5PM NY Tech Meetup Student Mingle The NYTM Student Group's mission is to encourage the involvement of students and student leaders in the New York City tech community and thereby better educate and prepare tomorrow's entrepreneurs.

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How I Pivoted My Startup 3 Times to Find Success

Up and Running

Starting in 2011 and over the course of four years, my startup pivoted from an online community tool, to a live sales and support tool, to an outreach platform for businesses, to finally finding its identity in a campaigning and advocacy tool. Starting the journey with a community tool. Why did it fail? How did it help?

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How to Have the Best Opening Day Ever

Up and Running

Or, perhaps your story is about how you bootstrapped your business by starting several side businesses and never gave up on your dream, even in the face of adversity. Tom Smith of Insights From Analytics recommends doing PR outreach to local media and sharing your story. Opening a brewery?