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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

It should include primary and secondary KPIs and metrics related to marketing goals , as well as the platforms (e.g., Google Analytics and CRM) used to track them. When teams know what to track and how metrics relate to the overall objective, they can transform data into actionable insights to improve the play. Usage policies.

Campaign 149
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How to Get Sponsorship for Your Business, Book or Podcast

ConversionXL

Sponsors will have different reasons for backing your project: sales, lead generation, brand awareness, product launches , corporate social responsibility, etc. Data on interactions can be found in social analytics dashboards and Google Analytics. . As you build out your list of assets, do it with your audience in mind.

Audience 139
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

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How Getting My MBA Helped Me Thrive as an Entrepreneur

Up and Running

In an industry that lauds performance metrics to constantly track progress, there’s something fluffy about a professional degree that is not a prerequisite for anything. Unlike medical school or law school, you don’t need an MBA to go into business. There is a tendency in the start-up community to be skeptical towards MBAs.

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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). These business plans will contain a structured approach, do this, then do this2, then make sure we are really good at this3, then this 4 and so on and so forth.

Analytics 165
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What is CRM? Customer Relationship Management Explained

Up and Running

Having all of your customer information organized within a single system helps your business become more efficient. It automates simple tasks, sets reminders and checkpoints, and even allows you to integrate directly with other analytics platforms. Analytics and optimization. How to choose a CRM for your business.

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Video Hosting Platforms: Which Is Best for Your Business?

ConversionXL

The best video hosting platform varies business by business, depending on factors like: How often you’re uploading; How you plan to use the video; The viewing experience you want to give your audience; The analytics you need; The cash you have to spend. YouTube is an obvious and popular choice. Image source ).

Hosting 127