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28 Surprising Facts to Guide Your Small Business Marketing Strategy

crowdSPRING Blog

Less than 30% of small businesses use website analytics, call tracking or coupon codes. Less than 30% of small businesses use website analytics, call tracking or coupon codes. Forty-two percent of marketers cite lack of quality data as their biggest obstacle when implementing successful lead generation campaigns.

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113 of the Best Lead Generation Tools and Resources

Duct Tape Marketing

113 of the Best Lead Generation Tools and Resources written by John Jantsch read more at Duct Tape Marketing. In each of the channels below I’ve listed some of my favorite tools and then linked to article and resources where you can learn more about the topic in general. Lead Generation with Facebook Ads.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. We have run very successful campaigns by brands such as Sony, NBC, Microsoft, Universal, Clicker and others.

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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. That's why multichannel analytics is so important. Because it is hard. Not impossible.

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The Ultimate Guide to Finding and Hiring a World-Class Marketing Manager

Duct Tape Marketing

If you want your campaigns to produce results, your marketing needs constant attention and consistent effort. They work on building brand awareness, managing social media, planning and implementing marketing campaigns, creating content for SEO and traffic growth, tracking and analyzing performance data, and the list goes on. .

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