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The 3 Essential SEO Tools for Any Marketing Consultant

Duct Tape Marketing

SEMrush offers the following tools and reports: Domain Analytics: This includes an overview, organic and paid research, backlinks, traffic analytics, display advertising, and PLA research. Lead Generation Tool: SEMrush’s site audit widget allows you to add their code to your website.

SEO 76
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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

Dig into your analytics and ask: How do different sections of your site perform? We see our Red Widgets Ad Group in the Products Campaign has the lower CTR of the two, and is less than half the CTR of the day before. Dig into the keywords in the Red Widget Group to find out which ones are generating impressions without clicks.

PPC 111
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Facebook Messenger Chatbot Marketing: The Definitive Guide (2018)

crowdSPRING Blog

Companies like Drift and Intercom offer chatbots to help companies automate and improve lead generation, help with email marketing, and other things. If you want to learn more about chatbots generally, read Drift’s The 2018 State of Chatbots Report: How Chatbots Are Reshaping Online Experiences. Illustrated by Larry Kim.

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How to Use Social Media To Drive Sales

ConversionXL

Here’s how you can track that with Google Analytics. Lead generation. How many new leads are you getting thanks to your social media efforts? One thing to remember is that leads from social media are different from your traditional leads. How much traffic are you getting from social media?

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How to Measure Content Marketing ROI: A Simple 4 Step Process

ConversionXL

That is, you need to know which channels cause clicks to which articles, which articles convert visitors into leads, and which leads convert into customers. You can do it with nothing more than Google Analytics, a spreadsheet, and some simple math. Leads generated. First, let’s define ROI. Conversion rate.

Marketing 126
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How to Measure Content Marketing ROI: A Simple 4 Step Process

ConversionXL

That is, you need to know which channels cause clicks to which articles, which articles convert visitors into leads, and which leads convert into customers. You can do it with nothing more than Google Analytics, a spreadsheet, and some simple math. Leads generated. First, let’s define ROI. Conversion rate.