You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!
Occam's Razor
APRIL 23, 2012
Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Visitor Loyalty is not in every single report in your Digital Analytics tool. And they will shock you with the profits they deliver. But it is there.
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