Remove Analytics Remove Clickthrough Remove CPA Remove Sales
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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

Why You Should Link AdWords and Google Analytics. If we’re talking about optimization, we’re talking about digital analytics. Johnathan confirms that, as always, you’ll want to measure as close to the money as possible… Johnathan Dane , KlientBoost : “Optimize for sales. Not for conversions.

PPC 48
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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Establish a unique sales position (the specific benefit to the customer that leads to the desired outcome). Day 3 – Analytics, Personalization and Retention. What Instead?